Small Business Marketing Trends for 2018
Regardless of industry, almost every business comes to a point where they must include the trends and hot products as an option for their business models. What’s 2018 got in store for small businesses and their marketing strategies? Here’s what experts have to say, according to businessnewsdaily.com:
The personalization of marketing
"Marketing is becoming increasingly personal, and this trend will keep going as we move into the new year. No longer will stock images, generic nurturing campaigns, or impersonal calls to action convince consumers. In order to succeed, you’ll have to provide high-value and personalized content every step of the way." – Harrison Doan, director of analytics at Saatva
Modern marketing tools make personalization possible:
"While email marketing has traditionally been a one-to-many medium, it’s a great example of this trend being brought to life as we continue to see an increased focus on more customized messaging heading into 2018. A major catalyst behind this shift toward one-to-one has been advances in personalization technology, especially click segmentation. Personalizing email marketing is especially valuable because small businesses often have a variety of products, yet not every offering will necessarily appeal to every customer on an email list." – Dave Charest, director of content marketing at Constant Contact, an Endurance International Group company
The rise of the sharing economy
"Digitization and the sharing economy will disrupt more industries. Already, retail (Amazon), automotive (Uber and Zipcar), and the server market (Google, Amazon) have been disrupted – and we have had two years without another major industry being disrupted. Given this, financial services and healthcare are ripe for disruption." – Prakash Nagpal
Social advertising will become more competitive
"For paid social ads in Facebook, the 2018 landscape will continue to get far more competitive. Facebook advertising is still in its 'Golden Age,' but the company is growing the number of advertisers at a very rapid pace. While large companies jumped on the Facebook ad bandwagon some time ago, there is significant long-tail growth among SMBs which still have not embraced Facebook ads fully and the vast majority are not advertising there. The end result of this, Facebook will continue to accelerate the number of advertisers it has with SMBs and CPM and CPC costs will rise for all Facebook advertisers." – Toby Danylchuk, co-founder of 39 Celsius Web Marketing
Workplaces will unveil bolstered anti-harassment policies
"With such a magnifying glass being put on men’s behavior in the workplace in the latter half of 2017, next year is going to see a lot of anti-sexual harassment training in workplaces, as well as anti-harassment policies being beefed up." – Rob Swystun, business communication specialist
28
Dec
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