Job Details |
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| Content Marketer | |
| Job ID: | 00004GQT |
| Category: | SalesMarketing |
| Location: | CA Carpinteria |
| Hours: | 40 Monday to Friday 800am to 500pm |
| Pay: | $50,000.00 $70,000.00 |
| Great Opportunity Available in Caprinteria | |
| Job Description Seeking an experience content marketer who will work collaboratively as part of our Marketing team to produce content across multiple digital channels. This position requires experience implementing best practices of content marketing strategy, writing and editing for web, email, social, PPC and organic efforts that drive specific results. Develop content across digital marketing channels including web, social, email marketing, PPC, and video. Implement strategies that drive content performance toward specific goals adjust and optimize content to align with lead generation and engagement KPIs. Cultivate a deep understanding of target audiences, competitive landscape, and content marketing trends. Work collaboratively with multiple internal teams and distribution partners to develop content that aligns with brand, unique value propositions, and prospect personas. Work with Digital Marketing Manager, Creative Services and VP Communications to develop content that drives engagement and conversion. Work with Creative Services in the use of graphic assets and to ensure brand consistency. Ensure steady cadence of digital content and client engagement campaign calendar. Provide editing and feedback to contributing subject matter expert writers. Analyze and optimize existing content across channels. | |
| Skills Required BA Degree in marketing, journalism or similar. 2 yrs of exp in marketing or communications. Proficient in Google Analytics and social media analytics. Exp in digital content marketing or campaign mgmt. | |
| Skills Preferred Working knowledge of CRM or marketing automation platforms. Writing, copy editing, and proofreading exp. SEO, SEM, email marketing and web platforms. | |